As we share the final post in our Earth Month blog series, we are reminded that sustainability is not a checklist. It is a continuous journey that looks different for every business, every industry, and every community.

Throughout Earth Month, we have celebrated the many ways our members are helping build a stronger, more resilient Western New York. Today, we are proud to close the series by highlighting real-world projects that show sustainability in action. These examples prove that the work continues long after April ends.

At SBR, we know there’s no single way to define “sustainability in business.” That’s why we created WNY Sustainability in Action, a member spotlight feature showcasing real-world projects from our members who are leading the way with creativity, commitment, and impact.

Explore the full WNY Sustainability in Action feature.

You’ll find examples that span industries and approaches:

  • Energy efficiency breakthroughs that lower emissions and costs.
  • Collaborative clean energy projects that strengthen our regional economy.
  • Waste reduction and circular economy initiatives that rethink how we use resources.
  • Community-driven programs that put people and place at the heart of sustainability.

These stories show that sustainability comes in all shapes and sizes—and that every step matters. Whether it’s a groundbreaking new technology, a regional collaboration, or a local composting initiative, the actions of our members are building a stronger, more resilient Western New York.

While Earth Month may be wrapping up, the impact our members are making continues year-round. We hope this collection inspires you as much as it inspires us.

Explore their stories, celebrate their leadership, and join us in supporting a future where sustainable business is the norm, not the exception.